Project name: Generation Park
Category: Planning, Landscape
Client: McCord Development
Area: 2738 ac
Location: Houston, TX
Located on the east side of the Houston SMSA, this tract of land is the largest closest in property remaining in Houston. The extensive development of residential property over the prior 10 years, and a relatively stagnant commercial office market offered an opportunity to position this property as an alternate location to the long favored west side for expanding local energy and industrial companies. Relatively featureless and located far from commercial amenities, attracting companies to locate in Generation Park posed a significant challenge.
The Master Plan concept developed chose a path that emphasized sustainability and a very high level of storm water quality discharge. To attract companies, a unique “double magnet” land use concept was employed. Placed at the entry to the development, a mixed use commercial urban core fronting the new tollway loop road land banked the high value frontage tracts for a pedestrian oriented mixed use center. The second “magnet” is a 2000 meter lake fed by water quality swales that functions as the central water conveyance structure and Park amenity. This amenity forms the heart of the “Lake-Park District” what is planned to become the most desirable corporate address , outside of the CBD in Houston.